So vanilla ma-nilla has been discussed, and how vanillin is terrible, but what about the rest of the stuff in your mass market chocolate…?
A lot of chocolate we buy produced for mass market involves unsavory practices like unfair labor practices and deforestation.
You, the consumer, end up with chocolate junk. Junk chocolate. The antioxidants are stripped, and you’re left with sugar and spice and everything not notice.
Craft chocolates are not bitter. They’re ethnical, sustainably produced, and enjoy a bean to bar experience that you can truly taste.
Even mass market DARK chocolates are trash. You can truly taste the difference when you invest in fine cacao.
The issue? Cost. You’ll never pay $6.00 for a bag of fine cacao. It’s just not a product that can sustain a price like that.
If you take issue with that – take it up with politicians. Plates are political.
Chocolate is a luxury product. It’s not MEANT to be consumed en masse. Maybe one day we can grow cacao on a mass scale and lower the price, but the labor-intensive demands of cacao make that tricky…
Image via tastingtable.com